The Belt Man
WEBSITE

(www.thebeltman.net)

Redesign existing e-commerce website to accommodate new products and new product options.

CHALLENGES:

• The website (click here to see previous website) was very text-heavy and not well-organized.
• The site owner wanted to sell more products online, but was not happy with the existing design and the way that products were presented.
• When customers added products to the cart, they were obviously redirected to a different site to conclude the sale. Site owner wanted this transition to appear seamless.
• Website users had to drill through several pages before ordering products. The storefront was not obvious.

W3Design SOLUTIONS:

• W3Design redesigned the site to focus on the products and pictures of the products, both new and existing.
• W3Design carefully organized all of the Beltman's products in an easy-to-view (and easy-to-purchase) format.
• W3Design integrated the redesigned website more seamlessly with the existing shopping cart (Cart32) interface.
• W3Design redesigned the website so that the home page and all pages focused first on the products available and second on the company itself (opposite of the previous site design).
• W3Design employed cascading style sheets (css) so that website style and colors can be easily updated.