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The Belt Man
WEBSITE

(www.thebeltman.net)

Redesign existing e-commerce website to accommodate new products and new product options.


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CHALLENGES:

  • The website (click here to see previous website) was very text-heavy and not well-organized.
  • The site owner wanted to sell more products online, but was not happy with the existing design and the way that products were presented.
  • When customers added products to the cart, they were obviously redirected to a different site to conclude the sale. Site owner wanted this transition to appear seamless.
  • Website users had to drill through several pages before ordering products. The storefront was not obvious.

W3Design SOLUTIONS:

  • W3Design redesigned the site to focus on the products and pictures of the products, both new and existing.
  • W3Design carefully organized all of the Beltman's products in an easy-to-view (and easy-to-purchase) format.
  • W3Design integrated the redesigned website more seamlessly with the existing shopping cart (Cart32) interface.
  • W3Design redesigned the website so that the home page and all pages focused first on the products available and second on the company itself (opposite of the previous site design).
  • W3Design employed cascading style sheets (css) so that website style and colors can be easily updated.


PO Box 2325, Chapel Hill, NC 27515 | tel 1.919.923.5889 |
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