Tyndall Tree Service
LOGO DESIGN

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Tyndall Tree Service specializes in removing dangerous and hard-to-reach trees.

CHALLENGES:

• Tyndall Tree Service's previous logo was a tree, which together with the name did not properly convey the services they offer. People often thought that the company was a landscaping service.
• Tyndall Tree wanted a more descriptive and eye-catching logo that better represented their specialty: tree removal.
• Tyndall Tree wanted a more antique or historical look to its logo.

W3Design SOLUTIONS:

• W3Design worked closely with the owner to brainstorm various tools of the trade.
• W3Design chose an antique lumberjack's two-man cross-cut saw as the logo graphic, and "Wolfsbane" typeface because it further rendered an antique look.
• W3Design selected red and black colors because the car signs are placed on white vehicles and the business cards are printed on white paper and black and red stand out best against a white background.