Wired Traffic School
(www.wiredtrafficschool.com)

Complete website redesign and search engine optimization; project includes planning, design, and maintenance.

CHALLENGES:

• Wired Traffic School is a portal site affliated with several traffic school course content providers to deliver online traffic school courses. The previous website design didn't flow seamlessly with the affiliate sites, so Wired Traffic School was losing students (and revenue) when students clicked on links that sent them from the Wired Traffic School site to the affiliate sites.
• The site was not ranked well on the the major search engines.

W3Design SOLUTIONS:

• Chose the largest affiliate content provider and designed the Wired Traffic School website to mimic this affiliate's site
• Inserted pages that notify students before they jump to the other affiliate sites so that students know that the jump is secure and approved
• Redesigned the website with search-engine optimization in mind
• Inserted appropriate meta tag keywords and reiterated those keywords in the text
• Notified major search engines that the site is online